Simply ahead of the COVID-19 pandemic, entrepreneur Keri Wytrwal began promoting aquatic crops on-line. The e-commerce trade briefly took off and Wytrwal ready to depart her activity because the director of promoting at an area corporate so she may just dedicate all her time to Rainy Crops.
Then, COVID hit, and amongst the entire pandemic-related chaos got here transport delays. Shoppers gained lifeless crops and sending programs the usage of costlier transport strategies minimize into her income. Wytrwal, 32, vented her frustrations to her good friend, Amanda Schermerhorn, 30. The ladies met once they labored for a similar corporate, the place Schermerhorn was once the director of operations.